Postcard printing is an easy and prudent way to store your business to your clients and prospects. With a postcard, you are able to store to a exact audience at the "right" time. You can mail your postcards marketing to customers who may have a birthday, or have a sales anniversary, which is not inherent with other types of advertising. For example, a car dealership may target current customers that are due for an oil change. By narrowing down the people you want to target you can make stretch your marketing funds dramatically.
Another nice thing about postcards is that the cost of printing full color has been reduced dramatically straight through advances in technology. Remember when flat screen Tvs were out of the price range of most people, and now they are in every household? Advances in technology reduced the costs of postcard printing the same way it did televisions in the last 5 years.
Microscope
Before you start seeing for a printer to print your postcards, there are few things that are important to take into consideration.
What size and thickness of postcard?
First, what size postcard would you like to use? The coarse sizes are 4x6, 5x7, 8.5.x5.5 and 6x9. The benefit of a 4x6 is you get a special rate form the post office called a "card" rate, and that gives you "first class" service at practically the same price as "standard."
Most postcard printers use a cover stock of at least 100# cover. 100# cover is the normally 10pt, or 1/100th of an inch. Superior postcard printers will normally use a 12pt or 14pt paper for extra durability.
Online or Local Printer?
You may find online printers will normally be at least half the price of a local printer and the presuppose is because they have invested heavily in automation systems that take your digital files right to press with as diminutive of human intervention as possible. This automation makes online printers normally a great bet than a local printer. Be careful, as there are downsides to online printers-for example, you have no potential to examine the stock before it's shipped to you. Also, you lose the attention to information that a local industrial printer may have. A lot of online shops have self-acting pre-flighting (getting files to print) so if you made a mistake, they may not catch it.
Don't steal/borrow photos:
When designing your postcard make sure that you don't use images off of websites unless they are from a royalty free site like istockphoto. There are two reasons for this. First, your graphics will be blurry and low resolution. Although they look Ok on your screen, you'll be in for a big surprise once you receive your prints because they will look awful. Secondly, images of the internet are normally owned by someone and you may be breaking copyright law by using them without permission. It's best to use royalty free photography and there are fullness of sights to find good stock photos if you are unable to contribute your own pictures.
Hire a pro designer:
It's very important to perceive that if you don't have a pro designer on staff, that you should hire one for your graphics. You may have the right programs to make but if you don't know how to use them properly you may be damaging your brand by printing something that doesn't look the best. Just because I have a microscope doesn't make me a scientist, and it may be best to consolidate on your marketing message and leave the layout to a graphic designer. In my taste a pro make combined with a strong marketing message will have significantly great response than just a strong message.
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